Your website should produce trackable revenue for you, not just display pretty pictures of what you build. Online lead generation is the art of bringing people interested in your products to your website. It requires creating a lot of useful content that speaks to everyone at various stages of the buying process, but is far less expensive than having a sales person making cold calls all day long.
Many manufacturers either want their websites to sell products to their end consumers, or at least their distributors, a process called electronic commerce, or e-commerce. Creating websites that make shopping easy and quick is something we specialize in. Unlike many Web development companies however, we also specialize in doing the marketing that brings those customers to your online store.
Web Presence is the term for taking a holistic view of your online marketing assembly line. The engine of your marketing machine is your website, the center of your branding and marketing efforts. From there you ATTRACT LEADS with blogging, social media, SEO, and PPC. You then CONVERT LEADS with calls-to-action, landing pages, and forms. Finally you CLOSE LEADS with automation, workflows, email, and scoring.